The story of Jellycat toys: Jellycat are now one of the leading brands of soft toys in the world, but how did they achieve that?
You’ve probably seen Jellycat toys in all sorts of places during the average shopping trip. Whether they’re sold in department stores or card shops, Jellycat toys are gaining popularity on a constant basis. So how did they do it?
Founded in 1999, Jellycat have designed toys in England and distributed them across the world. Part of their success has been from finding a niche in the market for more sophisticated soft toys. But not only this; they’re constantly changing with the times and designing new toys influenced by the world of fashion and British everyday life. Currently there are hundreds of designs for children, from 6 months old and up. However, their appeal reaches to all ages, as they make the perfect cute gifts for the one you love, on Valentine’s day for example.
This appeal comes from the original, quirky way in which they’re designed, guaranteed to bring a smile to everyone’s faces. The quality of the Jellycat toys are
excellent, and Jellycat always aim to use the most interesting and distinctive materials available. They have also created a range of ‘Jellykittens’ which are especially for babies, and are designed to intrigue and be cuddled. All these factors have helped contribute to Jellycat’s vast success, and there is no doubt that they will continue to better themselves and create original and loveable soft toys to an even greater extent.
You can buy Jellycat toys from our online store here at Kid and You, including toys from the Jellykitten range, as well as other Jellycat merchandise.